Overview

This project was designed at the movie theater (CGV) to people’s engagement to learn more about the integrated relationship between Galaxy S7, Gear VR and Gear 360. By attaching an NFC on Galaxy phone to the Galaxy’s pad on the table, people can use free Wi-fi and experience of Samsung products’ eco system.

Role

Lead Art director

I directed and designed all the visual outcomes and branding strategy including mobile app, pad design, retail design and game design.