Galaxy S7 Branding ‘Rethink what your phone can do’
Client
Samsung Electronics
Role
Concept development, Art direction
Team
Creative director, Art director, Copy writers, Account Executives, Photographer, Film director, Graphic designer
Photographer
Anderson overgard
Model
Henrik Vibskov, Alek Wek, Kelly Samuelson
Mission
The Galaxy S7 had made innovative changes that go beyond the limits of conventional smartphones at that time, along with water & dustproof, and super-low-light camera. We create the S7 branding alined with ‘Beyond the barrier’. We showed people with our product as they breakthrough daily life barriers. Images for the conceptual book with celebrities focused on Galaxy S7 with a subtle and abstract twist. Each image of the product and model will artfully emphasize each main feature of the Galaxy in various situations while maintaining Samsung’s visual identity guide.
Suggestion for main model of the S7’s concept book
Concept development
Final Outcome
We designed the book looks similar to a staircase which makes the book design linked to the theme of 'Beyond the barrier'. In addition, the cover design of the book was designed by using transparent PVC plastic so that it is consistent with the seamless integration of glass and metal which was the key design feature of Galaxy S7. Press
